A Word for Preachers...William Taylor on Evangelistic Preaching

"To call upon men constantly to come to Christ and to repeat perpetually the words of Paul to the jailer, 'Believe on the Lord Jesus Christ,' without at the same time telling them who Jesus Christ is and what it is to come to Him, is the merest mockery. It is using the name of Christ as though it were some cabalistic charm and reducing the Gospel message to an empty formula. If therefore we would be effective evangelists, we must be ready to give an answer to him who asks us, 'Who is this Jesus that I believe upon him? What is there in His dying that has any relation to me?'"

William M. Taylor, in his book The Ministry of the Word
cited in What is Biblical Preaching? by Eric J. Alexander